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💡 The Goal: Let the customers get their GHG reports in total autonomy.
Why is this important?
- Greenly Climate Experts can focus more on analysing the data, recommending action plans to reduce emissions.
- Potentially saves time and efforts for both the customers and Greenly Climate Experts.
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Initial Impressions
Upon reviewing the data and pain points shared by the Climate Experts my initial impressions and assumptions were:
- They have to collect A LOT of different data points from a wide variety of sources.
- I hope they have a centralised place where all this data can be stored, formatted, processed and shared.
- There should be an easier way to communicate with customers beyond traditional methods such as emails and phone calls.
- Customers have varying levels of understanding regarding how GHG emissions are calculated and compiled.
- Customers from different industries likely have varying requirements and expectations regarding the GHG report.
- Climate experts must have access and understanding of standardised industry emission factors.
Questions
Upon reviewing the data and pain points shared by the Climate Experts, it naturally raised several questions. Most importantly, and key concerns were:
- What happens to the data after Climate Experts collect it?
- What if there is an error of the customer end in communicating the data?
- Is there one point of contact on the customer's end, or are there multiple points of contact from one customer who deal with the Climate Expert?
- What are opinions of the Climate Experts and the Customers on how this process can be easier for them?
- How much time does it take for the customers to gather data before sharing it with the Climate Experts?
- Where is all the collected data stored, and how is it sorted and processed?
- Who are the customers and what type of products and services do they provide?
What’s next
After the initial impressions and questions my plan would be to first interview some Greenly Climate Experts to understand their current work flow. More specifically, I would try to understand:
- How they communicate with customers?
- How is the data collected, stored and analysed?
- How do they make recommendations?
- How do they get access to standardised emissions data?
And similarly my plan would be to interview some past customers, as well as some potential customers. The goal would be to understand:
- How they share their data?
- What are their primary concerns as well as expectations?
- How much time are they willing to spend on this data?
Ideally I would create a journey map for both Climate Experts and the Customers to understand what stages of the data collection process takes more time, the tools used in each stage, and the degree of pain points.
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🚨 Based on the information available, I can hypothesise the problems briefly:
Climate Experts who are passionate about helping their customers need a more effective way of collecting data so they can focus more on analysing the data and recommending action plans to reduce emissions.
Customers who are interested in measuring their impact, need an autonomous way to share their data across all emission factors with Climate Experts, so that they can sustainably reduce their greenhouse emissions.
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